My London: George Clarke – Fashion Designer

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British menswear fashion designer, and founder of streetwear label GEC® LDN, George Clarke is a fast becoming a bona fide force within the world of fashion, with his heavy street culture influence and one of a kind, distinctive designs. Having graduated from Bath Spa University in 2018, with a degree in BA Fashion Design, Clarke has achieved finalist positions with British Fashion Council, Teatum Jones, Levi’s and Lenzing before going on to win the BLUNT™ Design Award at the ID International Emerging Designer Awards 2019 in New Zealand. Aside from this competition, he has been a finalist for the Lenzing Sustainable Denim Design Awards with Orta Denim. In line with both Blunt’s and iD Dunedin Fashion Week’s mission, Clarke’s GEC® Clothing uses sustainable processes through its streetwear – and skate culture-influenced designs.

We caught up with George Clarke for the latest in our ‘My London’ interview series.


Favourite neighbourhood:

East London.


Favourite place for brunch:

Tough question, Wetherspoons.


Best coffee in London:

Prefer a glass of wine.


Favourite gallery or museum:

V&A, always visiting this place. Could spend hours here at a time.


Tell us a secret:

I have a trainer addiction, purchasing multiple pairs a month.


Favourite place to shop:

Online, hunt for the deals.


Favourite place to find inspiration:

East London, walking around taking in the street culture and art.


Best London destination for a date:

East end bars and shops, definitely.


Favourite park:

London fields in the summer.


Favourite food market:

Camden if I had to choose.

What inspires you?

Everyone around me, the individual styles you see everyday fascinates me.


This season I’m loving:

Greg Lauren, defiantly check out this guys work, he’s amazing


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