My London: Kate Freud – Editor of Baby London and Little London

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Kate Freud is editor of Baby London, Little London, Baby Surrey and Baby Hampshire, luxury parenting titles for the discerning parent. She lives in Clapham with her husband Jack, who runs his own PR agency, IP Publicity and two children, Jago, six and Georgia, three. They have another baby on the way this spring.

Her first job out of university was as an editorial assistant on the news desk of the Daily Mail before moving to the Femail and Lifestyle sections as a fashion, beauty, interiors and lifestyle journalist and eventually beauty editor. Following the birth of her first child, Kate went freelance, writing for various parenting titles as well as Grazia, Red, The Telegraph, The Mail and Metro. With life imitating art, it was only a matter of time before she ended up working full time in the parenting industry, where she now happily edits the four titles, whilst juggling motherhood too.

We caught up with Kate for the latest in our ‘My London’ interview series.


Favourite neighbourhood:

Battersea where I live ‘between the commons’ of Clapham and Wandsworth. There’s plenty of green space, local businesses, and the dangerously tempting Northcote Road – it’s great because it feels like a little village.


Favourite place for brunch:

Granger & Co in Chelsea. I can’t get enough of their Acai bowls and their smashed avocado and poached egg on rye is delicious.


Best coffee in London:

Cecconi’s. Best place for coffee and breakfast full stop, they just do it so well, I always leave feeling better than I did when I arrived.


Favourite gallery or museum:

I love the National Gallery. I studied History of Art at university and did my dissertation on a piece by John Everett Millais called ‘The Boyhood of Raleigh.’ The hours I used to spend studying that painting and I never got bored of it. With my children, the Natural History Museum, V&A and the Science Museum are favourites.


Tell us a secret:

When I’ve emerged from the chaos of another new baby, I really want to join a gospel choir!
Favourite place to shop: Northcote Road has loads of independent stores, antique shops and a Saturday market, alongside Space NK, Whistles, Iris and Brissi for me, and Trotters, Olivier Baby and Mamas & Papas for the kids.


Favourite place to find inspiration:

Sitting by the Thames, or in Richmond Park where we love a weekend adventure.
Best London destination for a date: The outdoor terrace at the new Annabel’s in Berkeley Square. I’ve had a sneak peak and its gorgeous.


Favourite park:

Battersea Park because it has a bit of everything. The kids love the adventure playgrounds, Battersea Zoo, Putt in the Park and Go Ape, and we love hiring a bike, taking a pedalo on the boating lake, lunch from the Pear Tree Cafe or ice cream from La Gondola.


Favourite food market:

The Southbank. Lots of delicious independent food stalls, and always something going on at the Southbank Centre afterwards for the kids.


Your sanctuary in the city:

The Espa spa in the Corinthia Hotel, a stone’s throw from Trafalgar Square. It’s so beautiful, even if you just hang out in the thermal suite without having a treatment, you’ll still feel like a new woman when you emerge.


What inspires you?

My children, my husband and family, my friends and work. And living in such a beautiful city proves a daily inspiration.


This season I’m loving:

Anything from Zimmerman, one of my favourite labels, my new Charlotte Tilbury make up and Olivier Baby cashmere and Liberty prints for my kids.


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