My London: Jacqui Ma – Founder of Goodordering

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Founder and designer Jacqui Ma designed bags for Puma, Virgin Atlantic, Microsoft and Debenhams, consulted Amazon Fashion and lectured at London College of Communication and University for the Creative Arts, before working in trend prediction at WGSN for 7 years. In 2012, as a working parent who cycled everywhere, Jacqui spotted a gap in the market for practical and stylish bags for urban cycling families, and was born. Focussing on a retro style, inspired by 80’s Japanese school bags, the designs are iconic and practical.

Launching through Kickstarter, the brand was an instant hit with Kickstarter’s innovation-savvy community, sparking a loyal following from the start. The brand has evolved rapidly since then, with Jacqui opening a pop-up ‘OFFLINE’ store in Hackney and a permanent store in Seoul. Her story has been picked up by Facebook for the 2018 ‘Let’s Get to Work’ campaign, and her mission to get more girls (and their families) out on 2 wheels is hitting a nerve with more and more Londoners, so a cycle club is now on the cards. As a working parent herself, Jacqui juggles growing the Goodordering brand with family life, and as a result, is fast-becoming a master of productivity. Which is handy, because Jacqui is also a course leader at MASTERED, the fashion career accelerator, and is hugely passionate about helping others to succeed and live their dreams too. Jacqui lives with her partner, 4-year-old son and newborn baby.


Favourite neighbourhood:

I love exploring the back streets of East London, and even though I have lived here for years, I am still discovering new places. Goodordering creates cool accessories for cycling, so often I will try to get lost on my bike and see what I can find in the process.


Favourite place for brunch:

Now that I have kids, my favourite place to bunch on a Sunday is Pavillion in Victoria Park, for the fresh air and plenty of room to run around.


Best coffee in London:

The first coffee of the day at the Climpson’s stand at Broadway market, in my own keep cup. The market punters are an eclectic bunch of locals and tourists, so Goodordering have a permanent stall on a Saturday, allowing us to meet new people and find out more about their lifestyles, so our products can better meet their needs.


Favourite gallery or museum:

The Horniman museum in Forest Hill always has great exhibitions and I love the garden in the summer.


Tell us a secret:

I always over-indulge in the home-made chilli sauce made by Kate at Twigs on Broadway Market Mews.


Favourite place to shop:

Columbia road; I love all the independent stores there. You can always find something interesting made by local designers, or by artisans from further afield.


Favourite place to find inspiration:

I am a sucker for charity shops, so I love to go to the outer suburbs of London to find the best ones. I also love going to the Car boot sale on Sundays in Dalston, but you have to get there early to grab a bargain.


Best London destination for a date:

Picnic in London Fields with a bottle of wine and nibbly food from La Bouche on Broadway Market.


Favourite park:

Haggerston Park in East London is a hidden walled garden that not many people know about… yet.


Favourite food market:

It has to be Broadway Market, but Netil market in London Fields is giving it a run for its money. I love the variety of street food. LemLem’s afro-taco’s are great.


Your sanctuary in the city:

London Fields Lido is an outdoor swimming pool open all year round. When I get the chance, I love going there first thing in the morning to start the day feeling energised.


What inspires you?

I am inspired talking to people and hearing their stories. People will always surprise you. The visitors to Broadway Market come from all over the world, and I get to meet all sorts of different characters every week. I also love meeting other entrepreneurs and hearing why and how they got started. I speak at quite a few entrepreneurial events about the Goodordering journey so far, and love the camaraderie with other founders.


This season I’m loving:

Vintage t-shirts and sandals with socks. I’m hoping the weather improves soon so I can drop the socks but I’m loving discovering new sock brands in the meantime.


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