Interview: Dave Berry – DJ & Co-founder of October House

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Next up in our London Fashion Lowdown series is Dave Berry. Dave started his career as a childrens’ favourite on Nickelodeon. After receiving a BAFTA nomination for Best Presenter, he was snapped up by MTV to host the daily live music show, TRL. His big break came hosting shows including Real Stories, Carling Live 24, Vodafone TBA, Celebrity Predictions and a plethora of T4 movie and music specials. These days Dave provides an alarm clock service to London as co-host of Capital FM’s breakfast show. Dave’s love for fashion began as a teenager working in a vintage clothing store where he used to stash away all of the 1960s suits and continues to this day as co-founder of luxury London tailors October House.


1. When did fashion/a sense of personal style first become important to you? At the age of 17 I worked in a vintage clothing store for a couple of years. It was there that I saw just how wonderfully diverse people’s style can be and I started snapping up all the original 1960’s suits that came in…and a long lasting love affair began!


2. Who is your style icon (living or dead)? For consistency of looking super sharp for over 30 years I’d have to doff my cap to Paul Weller. I’ve spoken to Paul about clothes a few times and his loathing of a tracksuit outside of the gym is a very deep rooted one.


3. How would you describe London style? Eclectic to say the least, that’s what you expect from a cosmopolitan city. However girls in Camden sporting stripy tights is still a bit of a mystery to me.


4. If you could live anywhere else in the world where would it be (and why)? It would have to be New York. I like a city you can get lost in and explore. One where you will meet interesting people with stories to tell. London and New York share that quality. Plus it has some fun bars, very fun bars indeed.


5. Limited to just a suitcase, which items from your wardrobe would you have to take with you? Black APC trench coat, grey cashmere Ralph Lauren v-neck jumper, Ben Sherman black jeans, October House Brown two tone 2-piece suit, October House White shirt and a lovely olive green tie I picked up in Oxfam. Grenson tan brogues….. And a change of pants and socks. Thanks Mum.


6. What are your most used grooming/beauty products? I’m very fortunate to get sent a lot of grooming bits and bobs so I don’t really stick to one brand or type. I do however enjoy a little spray of the Bulgari scent.


7. When and where did you look your best? I feel I look my best when I’ve had a big few days on the town and I’m still wearing the same clothes on day 3. Black Jeans, T-Shirt from Richard James and my Kooples sheepskin biker jacket smelling a bit and stained by red wine. Nice!


8. Which is your favourite season of the year (and why)? Autumn – I love a chilly day with blue skies and the clothing options it throws open. Unless I’m by the pool on holiday having a nice glass of beer there is no place in my world for this hot summer thing.


9. Who in your own family most influenced your sense of style? I have “borrowed” a few bits from my Dad’s 70’s 80’s heyday, including a delightful chunky ID bracelet. However his comedy “Addihash” t-shirt from the 90’s I avoided!


10. If life was a movie, which film would you most like to live in? Roger Rabbit. Love the 1940’s troubled Private Eye style and I fancy my chances with Jessica Rabbit.


11. Which grooming or fashion mistakes most irk you in others? Each to their own, who am I to judge…..I worry about people who follow fashion with total disregard for whether or not the item in question actually suits them.


12. Cat or dog? Dog – mine was Bruno. Lucky to have him for 18 years of my life. Truly a boy’s best friend.


13. What lesson would you pass on to younger people following in your shoes? Take the risk. If you want something in life, try and get it. If you don’t get it (and you probably won’t most of the time) you will get a great deal of satisfaction in always knowing you tried. Oh and if you’re lucky enough to have a Mum, be nice to her.


14. What motivates you in your career? Variety – it’s my life blood. I love that the TV show’s I host always offer something, somewhere or someone new. The Capital Breakfast show is different every morning and working with the tailors at October House is always exciting and refreshing.


15. If you could trade looks with anyone who would that person be? Rihanna. I’d never have to buy a drink again. Plus I could enjoy some “me” time too. Sorry!


16. What category of clothing are you most drawn to/are most likely to overspend on? Suits and all the wonderful bits that go with one. Thanks to October House I now have about 20 of the bad boys. If I feel like a shopping spree my money will go on Cufflinks, tie clips, pocket silks, and dress socks. I’ve got more than I will ever need. I’m an addict


17. Which is your most treasured sense? I feel lucky to have all of them thank you LDNfashion! But I do love a bit of people watching.


18.Name three elements of a perfect holiday? Privacy, books and room service


19. If you could change a single aspect of your appearance what would it be? I wish my penis wasn’t so dam big. I like a tailored trouser and it really ruins the cut. P.E used to be a nightmare at school.


20. Your ideal lunch venue and guest? The Pimlico Tandoori with my oldest friend Luke. Setting the world to rights over a Jalfrezi and a Cobra beer is paradise. (I choose a rainy Thursday afternoon by the way).


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