Victoria’s Secret, known for its high-profile catwalk shows and “Angels” supermodels made it’s way to the UK in 2012 and now has four branches in London. Three of these stores are located within shopping centres and there’s also a large and impressive standalone flagship on New Bond Street.
As well as their extensive range of lingerie, Victoria’s Secret also has their own popular perfume and beauty line. The sub-brand PINK is aimed at younger girls and also carries a range of lounge and sports clothing and casual accessories.
1. New Bond Street
The Victoria’s Secret flagship store on New Bond Street in 2012 and has been delighting British women ever since with its extensive selection of lingerie, nightwear, loungewear, fragrances and beauty products, accessories, and the PINK sub-brand spread over four floors and 40,000 sq ft of retail space.
Even if you’re not intending on expanding your lingerie collection, the shop itself is impressive enough worth a look if you’re in the area. The style is somewhere between French boudoir and LA night club with black walls, oversized chandeliers, a spiral staircase with mirrored glass rails and Victoria’s Secret Angels peering down from a giant video wall.
The staff at this branch get full marks for helpfulness and friendliness and you can get a quick ‘on the floor’ bra fitting service from any of the retail assistants, or go into the changing rooms for a more thorough fitting with a bra expert.
The store is a 4-minute walk from both Bond Street and Oxford Circus tube stations.
111 New Bond St, Mayfair, London W1S 1DP
Open 10am – 9pm Monday to Saturday and 12 – 6pm on Sundays
2. Westfield London
The Victoria’s Secret in Westfield London Shopping Centre is sandwiched between Gap and Urban Outfitters on the first floor. There’s also a separate location dedicated to Victoria’s Secret PINK between Uniqlo and Intimissimi around the corner.
This store isn’t anywhere near as big as the flagship on New Bond Street, but still has a good selection and is convenient if you’re on a shopping day out at the Westfield. Teens will also love the separate PINK store with its selection of hoodies, yoga wear, and fun accessories.
Westfield London, 3 Ariel Way, Shepherd’s Bush, London W12 7SL
Open 10am – 10pm Monday to Saturday and 12 – 6pm on Sundays.
3. Brent Cross
Victoria’s Secret in Brent Cross Shopping Centre opened in 2014 in a 12,000 space that includes a PINK store with items aimed at teenage and college-age girls. They’re both located in same retail space in the lower mall, just across from H&M and Hollister.
Brent Cross Shopping centre can be reached in a short walk from Brent Cross tube station and has over 120 stores offering the best in fashion with all the usual high street favourites, so it’s a great place to spend the day browsing and shopping.
Brent Cross Shopping Centre, Prince Charles Dr, London NW4 3FD
Open 10am – 8pm Monday to Friday, 9am – 8pm Saturday, and 12 – 6pm on Sundays.
4. Westfield Stratford City
Westfield Stratford City is one of the largest shopping centres in Europe and was the location for the first Victoria’s Secret store in the UK (the New Bond Street flagship opened later the same year).
Victoria’s Secret can be found on the ground floor of the mall next to Monsoon Accessorize and Primark. There’s also a PINK branch within the same retail space.
Westfield Stratford City, 123-124 Ground Floor, The Arcade, London E20 1EL
Open 10am – 9pm Monday to Friday, 9am – 9pm Saturday, and 12 – 6pm on Sundays.