Superdry fuses vintage Americana style clothing with Japanese slogans to create the cult fashion brand that’s instantly recognizable. Superdry is popular worldwide and a favourite of celebrities including David Beckham, Kate Winslet, Leonardo DiCaprio, and Kendall Jenner.
Superdry has 515 retail locations in 46 countries worldwide. Although many think the label is Japanese, Superdry is actually a home-grown British brand and so you’ll find some of the best stores with the biggest selection in London.
1. Regent Street
You’ll find the flagship Superdry store in London on Regent Street, just across the road from Uniqlo and close to many other high street fashion retailers including Hollister, Mango, Zara, and Reiss. The 3-storey 25,000 sq ft retail space stocks a huge selection of Superdry clothing – enough to keep you happily browsing for hours. There’s also a Premium Lounge located on the lower ground floor where customers can enjoy a bespoke shopping experience including a personal styling and shopping experience and access to exclusive collections and collaborations. Piccadilly Circus station is a 4-minute walk away.
103/113 Regent Street, London, W1B 4HL
Open 10am – 8pm Monday to Saturday and 11.30am – 6pm Sunday
This branch of Superdry has a good selection of products but it doesn’t get too crowded and the staff are friendly and helpful. Located within the lower ground floor of the One New Change shopping centre, neighbouring shops include Topshop, COS, Mango, and H&M. St Paul’s is the closes tube station – just a 2-minute walk away.
Unit MSU02B, One New Change, London, EC4M 9AF
Open 10am – 7pm Monday to Wednesday and Friday, 10am – 8pm Thursday, 10am – 6pm Saturday, and 12 – 6pm Sunday
3. Westfield White City
The Westfield White City branch of Superdry is a decent size and stocks a good collection of men’s and women’s clothing from the brand. It’s on the ground floor next door to Foot Locker. Of course being in one of Europe’s biggest shopping centres means there are loads of other fashion shopping opportunities close by from the likes of AllSaints, Hollister, Reiss, Urban Outfitters, Next, Uniqlo, and many more. There’s plenty of transport going directly to the shopping centre and it’s located next to Shepherd’s Bush transport interchange.
SU1103/1104, Westfield Shopping Centre, Ariel Way, London, W12 7GA
Open 10am – 9pm Monday to Friday, 9am – 9pm Saturday, and 11am – 5pm Sunday
4. Canary Wharf
The shops in Canary Wharf shopping centre provide a compact but pleasant shopping experience with convenient transport served by Canary Wharf station – everything is within a few minutes walk. The Superdry store here is small but well-stocked and the customer service is excellent.
Unit 27 Canada Square, London, E14 5FW
Open 9am – 7pm Monday to Wednesday, 9am – 8pm Thursday to Friday, 10am – 6pm Saturday, and 12 – 6pm Sunday
5. Westfield Stratford
The Westfield Stratford branch of Superdry receives mixed reviews but it’s a relatively large store and definitely worth a look if you’re shopping here anyway. You’ll find it on the ground floor opposite Lacoste and there are plenty of other fashion retailers including Warehouse, Zara, Primark, and Forever 21 close by. The Stratford transport interchange is connected to the shopping centre.
SU 1068 – 1069 Stratford Westfield Shopping Centre, London, E20 1EJ
Open 10am – 9pm Monday to Friday, 9am – 9pm Saturday, and 12 – 6pm Sunday
6. Wembley (Outlet)
The London Designer Outlet offers discounted Superdry clothing from older collections alongside other brands such as Adidas, Bench, Gap, H&M, Vans, and many others. The store can get crowded and busy but there are some good bargains on offer. Wembley Stadium is the closest station to LDO and the fastest route from central London.
Unit 84 – 85 London Designer Outlet, Wembley, HA9 0FD
Open 9am – 8pm Monday to Saturday, and 11am – 5pm Sunday