Are you desperate to refresh your wardrobe but you’re lacking funds? Or maybe you’ve decided to Konmari your house and now you’re left with a clutter-free bedroom, but bags of discarded clothing. To get rid of your old outfits and make some cash at the some time, head to one of the many websites that are set up so you can sell clothes online.
And of course online clothing sales aren’t restricted to second-hand and vintage items only. Selling online also makes it easy for you to set up your own fashion retail business selling anything from printed t-shirts to up-cycled garments to handcrafted accessories.
You’re no longer restricted to eBay if you want to sell clothes online. There are now many more choices for listing your new and pre-loved clothing and accessories, all with their own fee structure, features, and pros and cons. To save you the research time, we’ve compiled five of the best to get you started.
1. ASOS Marketplace
If you’re setting up your own label, or you have a vintage clothing empire, and you’re serious about being successful in the fashion business, it’s worth taking a look at ASOS Marketplace.
This isn’t for crafted or second-hand items – only for serious designers and sellers who have their own business. You need to have at least 15 high-quality items listed at all times, and you’ll need to get through their boutique selection process before they’ll let you list on the site.
However, the effort is worth it if you’re trying to make a name for yourself selling clothing online. ASOS has a massive audience, and is much more mainstream than many of the other selling sites.
To have your own boutique on ASOS Marketplace, you’ll pay £20 a month, plus 20% commission on each item.
If you’re clearing out your vintage clothing collection, or you have a quirky and slightly unusual sense of style, you’ll find your audience at Depop.
Depop is an app rather than a website, and it looks almost exactly like Instagram. Just like Instagram, you can follow other users and “like” images, but the difference is you can buy directly within the app.
As Depop is a highly visual platform, you’ll need to put some effort into your photographs, and it’s best if you plan to sell regularly. The platform is particularly effective if you want to sell clothing you’ve designed or created yourself, or you’re setting up a vintage fashion business.
You can set whatever selling price and shipping costs you want for your item, and you have the option to discount items to make them more attractive after they’ve been listed for 10 days. Depop takes a 10% fee off the final transaction amount.
Etsy started off life as an alternative to eBay for selling crafts and handmade items, and is now one of the web’s biggest online marketplaces for fashion, jewellery, and accessories.
If you design your own clothing or upcycle vintage items, Etsy could well be a successful platform for you to sell clothes online.
Etsy is a well-organised platform for browsing, but it’s essential to list your items in the most appropriate category and use keywords in your listing to ensure they’re seen. Sub-standard photography won’t cut it either. Put a bit of effort in and your items could be selected for the Etsy curated collections, which can send thousands of potential shoppers your way.
It’s important to note that Etsy has quite strict selling rules. Handmade items must be designed or made by you, and vintage items must be at least 20 years old. You’re not allowed to re-sell items.
Etsy charges a set listing fee of $0.20 per item, and a transaction fee of 5%. Sellers can also opt into the subscription programme for increased visibility, which costs $10 a month.
If you have designer clothing or accessories you want to sell, it’s best to use a specialist platform to ensure you get the best price for your items.
Thousands of people shop on Rebelle for luxury fashion and accessories every month, and as product are organized by designer as well as item, and promoted in their newsletter, you can quickly find a buyer who’s looking for exactly what you’re selling.
Rather than providing a marketplace for you to list items and sell directly to buyers, you can send your items directly to Rebelle, and they’ll confirm the item is authentic, in good condition, and value your items. You can make up to 80% of the original retail price.
Once your item sells, they’ll pack and ship it for you and take care of insurance. They charge a handling fee of £15 for this service, on top of a commission of between 17% and 33% of the sale price.
eBay is no longer the only option, but it’s still a major player in the world of second-hand marketplaces. Many people still head straight to eBay whenever they’re looking to buy used clothing, so it can get your items in front of a large audience.
The main problem with eBay is that it’s almost too popular – it can be difficult to make your listing visible alongside hundreds of similar items, and you’re often competing with professional sellers too.
Research is key for successful selling on eBay – think of the keywords that people might be searching for, or look at listings for similar items, and make sure you include them in your title and description. Attractive photos and an accurate and detailed description are also a must.
You can choose whether you want to sell items at a fixed “buy it now” price, or using the traditional auction format. Auctioned items can reach higher prices if they’re sought-after, but if you’re looking for some quick cash, buy it now might be your best bet. Sunday afternoon is the most popular time to browse eBay, so try to schedule your auctions to end them. eBay take 10% of your final sale value as a fee.