Top 10 Prom Dress Shops in London

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Ten or fifteen years ago school-leavers had to make do with an end-of-term disco to mark their entrance into the adult world, but the American prom is now just as much a British right of passage as it is stateside.

With the rise of the prom, so too has come more glitz and glamour. It’s not enough to simply be wearing the latest fashions – a special prom dress must be bought or purchased for the occasion and for many girls choosing this dress comes only second in importance to choosing their wedding dress.

If you’re graduating this year or have a year-11 or year-13 daughter to shop for, make sure it’s a night to remember by choosing a dress for this special one-off occasion from one of the London boutiques that specialise in prom dresses.


1. Dress 2 Party

Dress 2 Party is the UK’s largest stockist of popular prom dress brands including Sherri Hill, Jovani, and Mori Lee. Sherri Hill dresses not in stock can also be ordered in from the USA. Styles are available in sizes 0 – 18 and alterations can be made by a seamstress based at the boutique. Prices are on the higher side with most dresses costing upwards of £300, though there are a handful of styles around £150.

1035 Finchley Road, London, NW11 7ES

Open 11am – 5.30pm Monday to Saturday and 11am – 4pm on Sundays


2. Chi Chi London

Chi Chi London aims to bring catwalk looks to the high street and offers a wide range of different styles in prom dresses, including petite and plus-size designs up to size 26. Prices are much more affordable than some of the other prom dress shops, with most dresses being under £100. The full collection is available to order on the website with next day delivery.

15, Lockwood Industrial Park, Mill Mead Rd, London N17 9QP

Open 8am – 6pm Monday to Friday, closed on weekends.


3. eDressit

This formalwear brand from Germany has a small branch in Marylebone and you can browse their full collection online. Prom dresses are available in hundreds of styles and colours with prices ranging from less than £50 to over £500. There is also a wide selection of complementary shoes and accessories.

130 Wigmore St, Mayfair, London W1U 3SB, UK

Open 9am – 6pm Monday to Friday, closed on weekends.


4. Girl Meets Dress

Girl Meets Dress stocks prom dresses from around 150 designers for rental and to buy. You can book a showroom appointment to find your perfect dress and get an included goody bag, or order online and choose up to three dresses but pay only for the one you choose to wear. Dresses can be rented for between two and seven nights and prices range from around £30 – £100.

Matrix Studios, 91 Peterbrough Road, London, SW6 3BU

Open 9am – 6pm Monday to Friday, closed on weekends.


5. Monsoon

With several locations in London, Monsoon is a high street favourite for formal dresses with a good selection of sizes and prices. It’s always worth checking out during the sales when dresses are marked down by up to 70%. The Oxford Street branch also includes a large Accessorize collection for matching shoes and sparkly evening bags.

498-500 Oxford St, Marylebone, London W1C 1LQ, UK

Open 9am – 9pm Monday to Saturday and 12 – 6pm on Sunday


6. Elliot Claire

Elliot Claire is primarily a bridal store but they also have a nice selection of dresses suitable for prom. Most dresses are floor-length but there is a wide selection of colours and styles available, starting from around £150. Dresses are available in size 4 – 18. The showroom is currently closed for relocation but all styles can be ordered from the website.

Colonial Buildings, 59-61 Hatton Garden, London EC1N 8LS


7. Angel Forever

Angel Forever is a sub-brand of Elegancia, specializing in prom and pageant dresses. The whole collection is available at the showroom on Finsbury Park and dresses can also be ordered from the website. There’s also a selection of evening bags and jewellery. Strangely prices are not available on the website but range from around £150 – £500.

106 Fonthill Rd, Finsbury Park, London N4 3HT, UK

Open 10.30am – 6.30pm Monday to Friday, closed on Sundays.


8. FairyGothMother

If you prefer a more alternative look and style for your prom dress, head to FairyGothMother for its wide selection of corsetry and retro ‘50s style evening dresses. Dresses are available in sizes 6 to 26. Visits to the showroom are by appointment only.

8A Grinstead Rd, London SE8 5AD, UK

Open 11am – 5pm Wednesday to Sunday, closed on Monday and Tuesday.


9. Ariella

Occasion wear specialist Ariella has a flagship store at Brent Cross Shopping Centre and concessions at House of Fraser on Oxford Street and Westfield Shopping Centre. Ariella has retail, couture, and plus-size labels with prices for prom dresses ranging from around £100 – £300.

Brent Cross Shopping Centre, Hendon, London, NW4 3FP


10. Princess

This boutique makes custom evening dresses for any occasion with the aim of making any girl feel like a princess. There’s an in-store designer who will custom design a dress with your choice of colour, style, and size. There is also a selection of readymade eveningwear and formal wear to choose from.

279 High Road, Leyton, London, E10 5QN


Photo by Enzo Silva on Unsplash

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