It’s no secret that London is a global epicentre for fashion and design. The city is home to some of the best fashion schools on the planet, including Central Saint Martins, The London College of Fashion, and the University for the Creative Arts.
In addition, many of the world’s most celebrated fashion houses are based in the city, with Alexander McQueen, Vivienne Westwood, Burberry, and Stella McCartney all having their global HQs and main ateliers in the city.
If you’re looking to launch a career in fashion and want to know where the fashionistas that run the industry live and play – or you just want to know where the tastemakers of London choose to lay their head – read this guide to the most fashionable neighbourhoods of the British capital in 2020.
Although the heydays of Camden’s time as the place to see and be seen are well past, it remains one of the capital’s most popular neighbourhoods for the truly chic. Part of this is due to the fact that Camden either houses or is within spitting distance of all of London’s main fashion schools, meaning that many students, designers, and industry players choose to set up a base there. Although once one of the most affordable areas in central London, today the average price for a house stands at £1,157,710.
2. Notting Hill
Notting Hill has been the focal point of the North London fashion elite for close to 50 years, which is reflected by the fact that designers such as Paul Smith, All Saints, and Viviene Westwood all have flagship stores in the area. Notting Hill is also home to the famed Portobello Road, which has been the go-to spot for fashionistas hungry for vintage bargains for time immemorial. Unsurprisingly, Notting Hill is also one of the most expensive places to live in London, with average house prices for 2020 standing at an eye-watering £1,699,332.
If Notting Hill is Vivienne Westwood, Peckham is Riccardo Tisci. In-your-face, young, and constantly up-and-coming, Peckham is the city’s fashion laboratory, where trends are born. Peckham also benefits from being one of the most affordable trendy areas of the capital, with average house prices standing at around £493,000. However, house prices are rising rapidly, so if you have recently moved to Peckham, you may want to consider using a mortgage advisor service online to see how a remortgaging deal could help you take advantage of your home’s appreciation and potentially help you save money.
Islington feels like an urban oasis that is just a stone’s throw away from London’s most vibrant areas. Leafy, diverse, and achingly hip, Islington is home to many smaller luxury designers that operate out of celebrated boutique stores, with Sefton, Colibri, and S120 being just a few well-known examples. It has long had a reputation as a place where the elite of the cultural world tends to congregate, which perhaps helps to explain why house prices in the area now stand at around £1,059,791.
These are the most fashionable places to live in the British capital. If you’re looking to join the ranks of the fashion elite, this is where to do it.