Mod fashion most certainly didn’t die out after the ‘60s. On the contrary, the Mod subculture continues to thrive – although it’s evolved significantly from its coffee bar and Vespa scooter beginnings.
Today’s Mod fashion is a retro look with a modern twist, and Mod menswear has crossed into the mainstream. Men’s Mod style is characterized by clean cuts, smart tailoring, knit polos, Harrington jackets and Chelsea boots or penny loafers. Women’s Mod fashion has not achieved quite the same popularity this decade, but ‘60s inspired staple pieces like shift dresses and miniskirts never go out of style.
If you’re looking for Mod clothing stores in London, here’s our roundup of five of the best shops for Mod fashion.
1. The Modfather Clothing Company
You’ll spot Modfather immediately by its collection of vintage scooters outside, and the retro feel continues inside with vintage memorabilia and union jack graphics. The Modfather shop is a popular tourist attraction as well as a community hub, and there are often a few people outside snapping souvenir photos.
The brand started off selling Café Racer scooter helmets and quickly expanded to serve the needs of their loyal customers. They now stock a large selection of men’s and women’s Mod clothing by labels including Fred Perry, Ben Sherman, Belstaff, Gabicci, Relco, and Baracuta, as well as their own label suiting, shirts, and womenswear.
37, The Stables Market, Chalk Farm Rd, London, NW1 8AH
Open 10am – 6pm Monday to Sunday
2. Stuarts London
If you’re looking for Mod-inspired suiting and designer labels, head to Stuart’s for some of the city’s best selection of Heritage menswear and luxury grooming products.
Brands stocked include Mod favourites Baracuta, Belstaff, Fred Perry, John Smedley, and Gabicci Vintage, as well as dozens of other British, European, and American labels. There’s also a great selection of footwear, accessories, and lifestyle products.
35-37 Uxbridge Rd, Shepherd’s Bush, London, W12 8LH
Open 10am – 6pm Monday to Saturday, closed on Sunday.
3. Adam of London
Adam of London specialises in 1960s Mod-style suiting and high-quality menswear. If you’re after quality tailoring with a retro feel and great customer service, this is the place for you.
The shop range includes ready-to-wear suits, shirts, coats and accessories in a variety of traditional English fabrics, all cut for a ‘60s feel with a contemporary twist. Although suits are sold off the peg, they can be adjusted for a perfect fit for no extra cost. Suits are priced around £400, and shirts are £55 on average.
281 Portobello Rd, London, W10 5TZ
Open 10am – 5.30pm Tuesday to Saturday and 12 – 5pm Sunday. Closed on Monday.
4. Sherry’s London
For a huge range of men’s and women’s Mod clothing from casual to smart suiting, head to Sherry’s boutique in Soho. Founded in 1979, Sherry’s is a London institution, and Carnaby Street’s longest-serving independent retailer, boasting the likes of Liam Gallagher and Paul Weller amongst its clientele.
The clothing selection includes separates, suits, jackets, dresses, jeans, footwear, and accessories. All items are made in England using high-quality fabrics.
63 Broadwick St, Soho, London, W1F 9QX
Open 10.30am – 6.30pm Monday to Saturday, and 11.30am – 5pm Sunday
5. Lambretta Clothing
Lambretta Clothing was founded in 1997, taking inspiration from the Mod’s favourite Lambretta scooter. The brand designs and sells casual men’s clothing, footwear, and accessories inspired by the Mod Scene of 1960s London.
There’s a good selection of stock here and the prices are reasonable. The staff are also extremely helpful and friendly, which makes your shopping experience that bit more enjoyable.
29 Carnaby St, Soho, London, W1F 7DW
Open 10am – 7pm Monday to Saturday and 10am – 6pm Sunday