London’s Top 10 Maternity Shops

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Just got the good news? Don’t worry about growing bigger. We’ve got a list of maternity shops in London that’ll help you dress your bump with style!


1. Topshop
Great Castle Street Oxford Street, London W1W 8LG
0844 848 7487

Who says mums-to-be can’t keep up with the trends? Topshop is a great maternity shop in London that’ll style you comfortably. Get ‘bump friendly jeans’ (in Topshop’s classic cuts), maternity swimwear and formal workwear pieces, all under the Topshop Maternity umbrella. And yes, bodycon dresses included!



If you can’t be bothered with maternity shops along London’s high streets, online superstore ASOS is a great for alternative, designed especially with ‘clever pregnancy-friendly fits.’ They’ve got (UK) sizes 6 to 20 stocked plus their nursing edit covers all your pre and post-baby needs. Our pick: ASOS Maternity Nursing Maxi Dress With Double Layer for £35


3. Seraphine
28 Kensington Church Street, London W8 4EP
020 7937 3156

Known for their award-winning maternity denim line, Seraphine jeans are made from soft stretch denim and are inspired by sought after designer cuts. From the classic skinny to the more relaxed boyfriend jeans, get these ‘Over Bump’ or ‘Under Bump’ for the perfect fit. Ps. Kate Middleton is a fan.


4. Marks and Spencer
458 Oxford St, London W1C 1AP
020 7935 7954

The ever reliable M&S is great maternity shop in London for basics like cooling, ladder resistant tights or nursing bras. All of the latter come with drop-down cups to make feeding easier for when your baby arrives. Comfort, convenience and support all in one.


5. Isabella Oliver

We love this UK-based online maternity shop’s approach to “stress-free sizing” – simply select your pre-pregnancy size (and stop second guessing!) because their clothes are designed to fit your new curves. Fans of their maternity line include A-list mums like Gwen Stefani, Angelina Jolie and Heidi Klum.


6. Madderson

Don’t quite fit into your Little Black Dresses anymore? This maternity shop in London will make your day. Madderson’s ‘Olivia’ dress (available in Black and Navy) has a ruched silhouette that grows with and flatters your changing shape. Their best-seller? The Juno gown, made of pure silk satin and a sure crowd pleaser!


7. Blossom
Harrods, 4th Floor, 87-135 Brompton Road, London SW1X 7XL

Clothes for every mum-to-be no matter which trimester you’re in plus the accessories to match! Not only do they stock 7 For All Mankind maternity jeans, they’ve got See by Chloé frocks and Missoni dresses for you to dress your bump on special occasions and dinner parties. Available at Harrods or online here.


8. H&M
234 Regent Street, London W1B 3BR
0344 736 9000

This Swedish high-street giant is your go-to maternity shop in London for affordable basics, knitwear, denim and office-appropriate attire. Nursing bras (from £12.99) made with soft microfibre and cotton-lined cups that open with space for nursing pads. Shop online here.


9. John Lewis
300 Oxford Street, London W1C 1DX
020 7629 7711

Looking for a maternity shop in London with a lot of variety? The John Lewis flagship store along Oxford Street houses a number of popular brands for future mummies (a couple of which are mentioned in this list!). Also available are support accessories like the Cantaloop pregnancy belt and shaper shorts by Spanx.


10. Mamas and Papas
Westfield London Shopping Centre, London W12 7GF
0345 268 2000

Maternity shopping in London doesn’t have to revolve around just yourself. If you need a little distraction, shop for your baby too at Mamas and Papas – we particularly love their variety of changing bags, available in many different shapes, sizes and prints. Also worth noting are their maternity dresses and other essential nightwear like their sleep bras.


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