When trainers first made the shift from sports into fashion, it was mainly men’s styles that captured the imaginations of magazine editors and stylists. However, with the rise and rise of streetwear and athleisure, women’s styles have more than caught up and have exploded over the past few seasons. If you’re a dedicated sneaker aficionado looking to splash the cash, here’s where to find the best shops in London to buy women’s trainers.
Unlike many shops or brands that start within London and then branch out within the UK, END. actually started with flagship stores in Glasgow and Newcastle before opening another store in London in 2018.
Usually high-end urban stores focus on men’s trainers, however END. is actually known for being home to some of the best women’s trainers not only in the capital, but throughout the UK. This includes exclusive collaborations with popular brands such as New Balance and Vans.
At the London store you’ll find a massive collection of trainers contained within the first floor as well as a ‘launch’ section where you will find screens that detail all the latest promotions and launch dates for new lines. END. like to keep their shop in the future, so all customers are supplied with iPads while they browse so that they can look at the range the store has online too.
59 Broadwick St, Soho, London W1F 9QS
If you’re looking for something a little more accessible than the END. store but still want the best in women’s trainers, then add a trip to Soho’s Footpatrol to your diary. Here you will find one of the largest collections of women’s trainers in London, from brands including Converse, Puma, Reebok and New Balance. Even better, the store often has exclusive collaborations with some of these top brands that you’ll only be able to get from the Footpatrol website or store.
80 Berwick St, Soho, London W1F 8TU
If you want a wide selection of women’s trainers then look no further than the famous Sneakersnstuff. The London store, based in Shoreditch, opened up in 2014 and soon became a firm favourite amongst celebrities and fashionistas alike.
Perhaps best known for its men’s trainers, the shop actually has some of the best options for women too. It’s even been known to offer some women-exclusive lines of trainers, such as Puma Thunder Spectra or the Reebok Workout Ripple OG. Sneakernstuff is also home to some brands that offer their lines in smaller sizes – suitable for women – such as the Adidas Yung-1 line.
107-108 Shoreditch High St, Hackney, London E1 6JN
pam pam is a trainer shop that is exclusively for women. Located in East London, this shop boasts a social media-worthy interior. So, if you’re looking for a high-end shop to get the best in trainers and post about them on Instagram at the same time, then pam pam is the shop for you. Expect to see highly popular lines such as the Nike M2K Tekno collection as well as brands like Yeezy and a select range of clothing and accessories too.
129 Bethnal Green Rd, London E2 7DG