London’s Top 10 Lingerie Shops

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As the saying goes, ‘it’s what’s underneath that counts’. No, we’re not talking your lovely personality – we’re talking about your underwear. Every woman needs a bit of luxury induced into their lives every once in a while and there’s no better way to feel sexy than with gorgeous knickers. This week we take a look at the top ten lingerie shops in London.


Strip Boutique – various locations

Waxing and sexy underwear go hand-in-hand. You can’t do one without the other, which is why this chain of shops is the perfect destination, start with a wax and leave with a pair of Cosabella knickers – the perfect pairing.


Atsuko Kudo –   64 Holloway Rd  London, Islington, London N7 8JL

Atsuko Kudo designs and manufactures a full range of women’s styles exclusively in latex rubber. Ranging from bondage bra’s through to chokers and collars, their collection is anything but ordinary.


What Katie Did – 26 Portobello Green,  281 Portobello Road,  London,  W10 5TZ

What Katie Did is a British-based lingerie designer who created the classic bullet bra, similar to the John Paul Gaultier style famously worn by Madonna for her Blonde Ambition tour. The founder’s retro pieces include girdles, corsets and suspender belts.


Tallulah Lingerie –  65 Cross Street, Islington, N1 2BB

Suiting every taste, Tallulah lingerie combines both comfort with style. With pieces from Aubade, Fleur of England and Mimi holiday, Tallulah is the shop to go to for all of your lingerie needs. Owner Nicola Adams ensures no one leaves ‘feeling anything less than a bounce in their step’.


Bordello – Pritchards Road, London, E2 9AP

First opened in 2008, Bordello is a lingerie shop stocking exciting established and up-and-coming brands including Mimi Holliday and Made by Niki. With maternity lingerie, designer lingerie and bridal lingerie stocked in the shop, you’ll find a piece to suit your every need and bring out your inner siren.


Myla – 77 Lonsdale Rd,  London

Myla and indulgence are two words that are difficult to separate. Everyone who is anyone has heard of the brand and its classic pieces are flattering to nearly every shape and size. Available in individual boutiques dotted around London or in the iconic department store, Harrods.


Coco de Mer – 23 Monmouth St  London, Greater London WC2H 9DD

This erotic boutique is London’s number one destination for sexy underwear, books, pillows, fetish-wear and yes you guessed it – sex toys. Walk in feeling normal, walk out feeling sexy – especially when your man takes a look at your new knickers through the intriguing peep-holes in the changing rooms.


Agent Provocateur – various

Agent Provocateur is a brand known the world over but created here in the UK. Delightfully decorated in all things ‘woman’, Agent Provocateur is a phenomenally successful brand which stocks sexy underwear, alluring massage oils and their infamous perfumes.


La Perla – 163 Sloane Street, London SW1 9QB

La Perla has been creating underwear for more than 50 years and is widely recognised as one of the most luxurious lingerie designers in the world, stocking everything from nightwear, swimwear and loungewear – for both women and men alike.


Rigby and Peller – 22A Conduit Street, London

The Rolls Royce of the lingerie world, this upmarket shop offers made to measure lingerie for everyone, including the Queen. You too can feel like royalty when you wear the brand’s underwear.


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