If you’re launching your own fashion label you’ll need more than great design skills and high-quality clothing to be a success. PR is essential for getting the word out about your brand, and a fashion PR agency can manage this task for you, leaving you free to get on with running your fashion business.
PR agencies can create and distribute press releases to give your brand publicity, manage your social media campaigns, produce fashion shows, send out samples to fashion editors and influencers, and respond to media enquiries.
If you want to make it onto the pages of a major fashion magazine, you’ll either need a great deal of luck, or to work with a fantastic fashion PR. So who exactly are some of the best fashion PR agencies in London?
1. Task PR
Task PR was created by directors Tamara Kretzer, Andra Schlagowski, who collectively boast over 25 years of working in fashion PR and the fashion industry in general with brands including Diesel John Smedley, Debenhams, Mango, and Thomas Sabo.
The agency was founded in 2010 and clients include Falke, Joules and Karen Millen Jewellery.
A selection of marketing and PR services are available including media editorial placements, digital campaigns, social media, events, working with influencers and celebrities, and full creative services.
Task PR managed all press for Graduate Fashion Week, show management, GWF campaign shoot and influencer shoot, and several press and influencer events. The results of this PR were 699 features and mentions in the press, print and online, worth an estimated £2,760,838 in media value.
85 Great Titchfield Street, London, W1W 6RJ
0207 636 1399
Exposure has been in the fashion PR business since 1993, when it was conceived by founder Raoul Shah. Some of the agency’s biggest successes include the launch of Levi’s Engineered jeans and a touring exhibition that explored Nike’s history in baseball.
Other fashion brands that Exposure has worked with include Barbour, Uniqlo, Converse, Champion, and New Era, along with big brands in other industries such as Coca-Cola, Lego, Instagram, and Microsoft.
Exposure has won several prestigious industry awards for their work awarded by bodies including the Marketing Agencies Association, PR Week, Global Marketer, and The Sunday Times.
Recent fashion campaigns include the Star Wars “Fashion Finds The Force” collaboration with 10 fashion designers and Selfridges; eBay’s “Emotionally Powered” pop-up shop; and Nike’s Tech Pack Studio.
22–23 Little Portland Street, London, W1W 8BU
020 7907 7130
For smaller brands and newer labels looking to tap into the rapidly growing Chinese fashion industry, Favotell could be a great fit.
Based in London and Shanghai, Favotell was founded in 2015 by Creative Director Jialin Kong to cross the cultural bridge between the UK and China and offer full PR services to fashion, art, beauty, and lifestyle brands.
Services on offer include traditional PR, product placements, development of social media identity, blogger outreach, press events, bespoke events, launches, and branding. Favotell regularly runs networking and influencer events in London to promote the brands they represent and bring together industry professionals, fashion influencers, and media.
Current represented labels include Whistopia, LECRESCENDO, L.Yunjia, Incomplete, Offgrid, and Culture Matters.
R1 – 007&008 91, Brick Lane, London, E1 6QL
4. The Lifestyle Agency
The Lifestyle Agency is a London-based PR and affiliate marketing agency specialising in luxury fashion and lifestyle brands. Other services include digital marketing, events management, media relations, product launches, influencer marketing, social media management, and trend forecasting.
Some of the agency’s fashion clients include A Day’s March, Athletic Propulsion Labs and Fashion Hong Kong, along with several luxury lifestyle brands and boutique hotels.
The agency’s strength is its network of contacts in the media, fashion industry, and celebrity circles, which they have acquired over 20 years in the business. The agency works with publications including Vogue, Tattler, Esquire, GQ, and Gentleman’s Journal
4 Leathermarket Street, London, SE1 3HN
020 7939 1484
5. Sane Communications
Sane Communications boasts a long list of clients in the fashion, footwear, accessories, and lifestyle industries. Brands include Daniel W. Fletcher, Les Basics, Weekday, Farah, Onitsuka Tiger, and Wonderbra.
Some of their most recent work includes the launch of Daniel W. Fletcher’s AW19 collection at London Fashion Week; a video series in collaboration with fashion influencers for Swear Nitro; and the launch of Rains first store in the UK, which included an event for press and fashion influencers.
Ground Floor, 43-45 Mitchell Street, London, EC1V 3QD
0207 729 5674