Top 5 Ethical Fashion Shops in London

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Consumers are becoming more aware of the negative impact the fashion industry can have on the world. Fast fashion is losing its appeal in favour of more sustainable options. If you want to do your bit for the planet while still keeping your wardrobe up to date, stay tuned. These ethical fashion shops in London ensure you can indulge in a spot of retail therapy with a clear conscious.


1. 69b Boutique

Sustainable womenswear boutique 69b in Hackney stocks only clothing from sustainable and eco-friendly labels that has been produced responsibly. Founded by Merryn Leslie, ex-stylist and fashion editor i-D Magazine, Vogue and Harper’s Bazaar, there isn’t a cheesecloth sack dress in sight. Instead you get a beautifully curated selection of the best brands in contemporary fashion that just happen to be ethical too.

Brands include Marimekko, People Tree, Here Today Here Tomorrow, Veja, and Thought. As well as clothing there’s a decent selection of vegan and eco-friendly footwear, bags, jewellery, accessories, and homewares.

69b Broadway Market, London E8 4PH

Open 10.30am – 6.30pm Monday to Friday, 10am – 6pm Saturday, and 11am – 6pm Sunday


2. The Keep Boutique

The Keep’s collection of ethical fashion was curated with one clear priority in mind – clothing you’ll want to keep forever. The Brixton boutique was founded in 2012 by fashion blogger Kate Richards, who had a passion for sustainable fashion and brands with a story behind them.

Brands stocked at The Keep include Armedangels, Matt & Nat, People Tree, and Thinking Mu. Shoppers can browse by “philosophy” (organic, recycled, or vegan), and there’s also a nice selection of lifestyle goods including candles, stationery, and beauty products.

Granville Arcade, 32 Coldharbour Ln, Brixton, London SW9 8PR

Open 11am – 6pm Sunday to Friday and 10.30am – 6pm Saturday


3. Wolf & Badger

London’s newest and biggest marketplace for ethical and independent designers landed at Coal Drops Yard in King’s Cross at the end of 2018. Wolf & Badger was founded in 2010 in Notting Hill and was a huge success, with a second store opening in New York’s SoHo in 2017. The 12,000 sq ft flagship store at Kings Cross demonstrates that ethical fashion has well and truly moved into the mainstream.

The store stocks over 600 brands spanning womenswear, menswear, jewellery, accessories, beauty, homewares, stationery, and magazines. It also houses an in-store cafe with organic coffee, cold-pressed juices, and a plant-based menu.

Coal Drops Yard, Stable St, London N1C 4DQ

Open 10am – 6pm Monday and Friday, 10am – 8pm Wednesday, Thursday, and Saturday.


4. Aida

Founded in 2012 by four sisters who wanted to build a shopping experience around community, Shoreditch’s Aida is a boutique, cafe, and event space all in one. Sustainable fashion and homeware brands on sale include Anecdote, Veja, The Organic Company, and Kinfolk.

The coffee shop is a popular meeting spot for locals with an instagrammable interior and menu (the rose latte is a must). After fuelling up with caffeine you can enjoy browsing the scandi-style lifestyle boutique for gifts, funky home accessories, and a good selection of men’s and women’s fashion.

133 Shoreditch High St, Hackney, London E1 6JE

Open 10.30am – 7pm Monday to Saturday and 12 – 6pm Sunday.


5. Lowie

Eco brand Lowie was founded as a knitwear label in 2002 by designer Bronwyn Lowenthal with the mission to create beautiful clothing in an ethical way. The brand has now expanded into a range of women’s fashion and accessories, jewellery, and homewares.

The Lowie boutique in Herne Hill stocks the entire Lowie collection of limited edition pieces crafted from wool, organic cotton, and hand-woven fabrics, alongside a curated collection of ethical and sustainable brands.

115 Dulwich Rd, Herne Hill, London SE24 0NG

Open 10am – 6pm Monday to Wednesday and Friday, 10am – 7pm Thursday, and 10am – 5pm Sunday.


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