A Closer Look: Eco-Friendly Trends in the Fashion Industry

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Every year, billions of pounds of textile waste are sent to landfills. Because of this — and because of consumers that are demanding more of the brands they buy from — more designers and brands than ever before are concerned with reducing textile waste and making sustainable clothing. Below, we’ll take a closer look at some of the eco-friendly trends, brands, and designers in the fashion industry right now.

Eco-Friendly Trends

Many consumers are now aware of the dangers of fast fashion, and how a lot of the clothes are not built to last or else end up immediately in the landfill. They’re also aware of the unethical practices of many fast-fashion brands. So, what’s an eco-conscious consumer to do? For one thing, it generally helps to consume less and not be tempted to buy anything you know you won’t wear or keep after one wear. Additionally, it helps to buy clothing from sustainable designers and brands. If you show that this is what you care about, brands will listen. After all, they want you to buy their clothing!

Photo by Prudence Earl / The Unsplash License

Another big eco-friendly trend is to buy secondhand clothing. This might be in the form of used clothing from thrift stores or online resale shops like The Real Real or thredUP. But there are also repurposed clothing brands like Eileen Fisher Renew, which cleans and resells gently used clothing from their brand. They even sometimes recut garments to make the clothing more trendy. No matter what style you’re looking for, odds are, you’ll be able to find it used somewhere. After all, a lot of styles are recycled on the runways year after year.

Eco-Friendly Designers

There are many fashion designers that are committed to eco-friendly practices and clothing. For example, Swedish fashion designer Diana Svensk — who founded her first business while still in high school — creates sustainable and eco-friendly knitwear through her brand SVENSK. Then there’s Elizabeth Page, who is committed to sustainable fashion through her brand, Elizabeth Suzann, which creates made-to-order clothing in Nashville, Tennessee, from natural materials.

As far as luxury designers go, Stella McCartney is one of the biggest names in fashion who’s committed to sustainable practices. She doesn’t use leather or fur in her clothing, and she uses recycled materials and ethically-sourced materials whenever possible. She’s been dedicated to this practice for decades, long before many other designers. Mara Hoffman also practices sustainable design, creation, shipping, packaging, and branding. In her label of the same name, she also uses recycled fabrics, organic cotton, and linen.

Photo by Priscilla Du Preez / The Unsplash License

Eco-Friendly Brands

In addition to Eileen Fisher Renew, the regular Eileen Fisher brand is concerned with sustainable practices. They use natural dyes and materials such as organic and recycled textiles. They’re focused on creating comfortable, long-lasting pieces. Best of all, if you do decide that you’ve had enough of some of your Eileen Fisher clothing, simply send them to their Renew line for a credit and pass the item onto to someone else.

Another well-known eco-friendly brand is Reformation, an LA-based brand that markets to young women. They are 100% carbon, water, and waste neutral. They grow raw materials, use recycled materials, volunteer for environmental causes in the community, and use eco-friendly factories and dye houses.

Some other eco-friendly brands include: Rag & Bone, which has a denim recycling program; DÔEN, which is committed to sustainable textiles and ethical working conditions; SKIIM, which has sustainable suppliers and textiles; Everlane, which has worked on improving sustainability through measures like eliminating plastic from its supply chain and releasing a carbon-neutral sneaker; and H&M, which has surprised everyone with its goal to be 100% climate positive by 2040.

If a brand like H&M — a well-known fast fashion brand that has greatly contributed to global textile waste — can adopt a wide variety of sustainable measures, then there’s no excuse for any brand to not follow suit. Over the next decade or two, we should see more brands and designers committing to sustainable practices.

The number one eco-friendly option is the buying of second-hand clothes. The online store Micolet offers clothes and accessories from the world´s best brands with discounts of up to 80%. This second-hand clothing site provides the opportunity to fill your wardrobe with top brands such as: Zara, Asos, Mango, Bershka, Stradivarius, Clarks, Nike and many more. You will be able to show off the most fashionable looks at a price that cannot be beaten even in an outlet shop, all the while doing your bit to help the environment. Micolet adds over 1,000 garments and accessories daily that you are going to love!

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