Cuff Blends Fashion & Wearable Tech

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For the first time it appears that the fashion and technology worlds have successfully come together to create a piece of wearable technology that we may actually want to wear.

Cuff has created a line of jewellery wearables that combine high fashion design and an alert system for family and friends called the Cuff Link system. The first Cuff Collection features a range of necklaces, bracelets and chains in a variety of textures and finishes.

Cuff works with all Andriod devices under the new Android Wear operating system. The CuffLinc powers the Cuff wearables and is a tiny piece of hardware that can be tucked into any piece of the Cuff collection. Tapping the CuffLinc sends an alert to the designated people in their own trusted network. The designated people receive a push notification on their phone with the details of the sender’s location.

“The new Cuff collection wearables are more chic than geek, wrapping smart technology into elegant, fashionable pieces that we all WANT to wear,” said Deepa Sood, Cuff founder and former VP of Product Development at luxury retailer Restoration Hardware. “We don’t believe that we should be forced to choose between smarts and beauty when it comes to wearable accessories.”

Would you consider this range or is the technology too creepy?


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