Claudio Lugli: The London Menswear Brand to Know About

Features | | Leave a Comment

If you’re looking for Italian-quality style and workmanship in a London-based menswear brand, and you like to stand out from the crowd, you’ll love the unique shirt designs by Claudio Lugli.

Claudio Lugli prints are designed to allow the wearer to express his individuality, and release his inner energy and personality. Claudio Lugli believes that your outfit should express your mood, as well as empowering you to embrace your confidence and adventurous spirit.


The Philosophy of Claudio Lugli

Each design is produced in limited numbers and has a story behind it. The shirts are designed not only to be garments, but also works of art in their own right. For this reason, the brand is committed to delivering the best possible quality so they will last a lifetime as true collectors’ items.

The brand’s first designs were inspired by Claudio’s own travels around Italy in the ‘90s – he founded the brand when he returned to London in 1998. While founded as a menswear brand, they have since branched out into women’s fashion and now offer a selection of women’s shirts and jackets that are just as striking and well-tailored as their menswear equivalents.

The brand is committed to staying true to their Italian heritage by using only the highest quality fabrics. Yet they constantly push the envelope of style and fashion with unique prints, meticulous attention to detail, and contemporary styling.

Claudio Lugli sums up these core values with the concept of “Qualitaly” – quality combined with Italian-inspired tailoring.

If you’re looking for an antidote to boring white shirts without compromising on quality, Claudio Lugli is the answer. Inject a bit of fun into your wardrobe with the bright and bold prints that represent a true fashion investment.


Picks from the Current Collection

What can you expect from the Claudio Lugli menswear collection? We’ve selected a few of this season’s most popular styles to inspire you to add a splash of colour and originality to your own wardrobe.


Horoscope Shirt

The Horoscope shirt gives you the opportunity to be unique without going wild – perfect for injecting a bit of fun into your wardrobe without the bright colours. The shirt features an all-over print of zodiac illustrations in muted dark tones. Mustard yellow detailing inside the cuffs and collar provides a pop of colour.

Horoscope Shirt (£90)


Rainbow Solid Stripes Shirt

If you want to really make a statement, this is the shirt for you. A black shirt with contrasting vertical stripes in rainbow colours, and matching rainbow jackets, this is definitely not a shirt for those who like to blend into the background.

Rainbow Solid Stripes Shirt (£90)


Lightweight Linen Jacket

Not all of Claudio Lugli’s designs include bold colours and clashing prints. If you want a high-quality and versatile jacket to contrast against a more adventurous shirt, or just to wear for any occasion, this slick evening jacket could be the one. Of course, it wouldn’t be Claudio Lugli without a fun touch – the lining fabric is printed with a golden skull bouquet graphic.

Lightweight Linen Jacket (£200)


Celebrity Fans of the Brand

The quality and unique designs of Claudio Lugli have not gone unnoticed in the world of fashion. Over the years the brand has earned itself a dedicated following of fans, and has been spotted on several celebrities from the world of sport and entertainment including heavyweight champion Tyson Fury, UFC champion Conor McGregor, comedian Alan Carr, celebrity chef Ainsley Harriot, Olympic medallist Amir Khan, footballer Michael Owen, F1 legend Eddie Jordan, and many others.


Find Out More about Claudio Lugli

You can keep up to date with the latest designs from Claudio Lugli by visiting their brand website, or follow them on Instagram, Facebook, Twitter, or Pinterest.


Claudio Lugli discount code

LDNfashion readers can get 10% off Claudio Lugli using the discount code LDNCLAUDIO.


Pin It on Pinterest