Top 10 Carnaby Street Shops

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Just a stone’s throw away from Oxford Circus and Regent Street, Carnaby Street is often overlooked by shoppers visiting London because it’s only small in size, but don’t let that put you off. For those in the know, Carnaby Street and the winding alleyways leading off it are a veritable treasure trove of independent shops and up-and-coming brands (not to mention amazing food). So make sure you swot up on our handy guide to the top 10 Carnaby Street shops to make sure you don’t miss out on the action next time you’re nearby.


1. Liberty

If you’re shopping near Carnaby Street then Liberty should be the first stop on your list; whether you have or haven’t visited it before. A department store unlike any other, Liberty is less like a clinical gallery and more like a homely, interconnecting jumble of rooms; stocking both emerging and established designers. Eccentric and innovative, Liberty is a must-visit London icon.

Regent Street, LONDON W1B 5AH


2. A.P.C.

This is the flagship store for French brand and Parisian favourite, A.P.C. A favourite with celebrities because of its good quality basics, you can shop womenswear, menswear and accessories from this store, and they also sell a unique A.P.C. tote bag which is only available at this location.

48 Lexington Street, LONDON W1F 0LR


3. Brandy Melville

Brandy Melville has fast become a cult favourite among young women for its L.A.-inspired, loose-fitting separates. Think American Apparel without the price tag. This store has also recently re-opened after an extensive refurbishment, and so now has room for even more clothes!

11 Foubert’s Place, LONDON W1F 7PF


4. Monki

Monki is owned by the Hennes & Mauritz group, making it the baby sister of high street giants such as H&M, COS and & Other Stories. If you like your fashion fun and on-trend, then this is the store for you. Another Carnaby Street shop that has just reopened after refurbishment, this is Monki’s only store in the UK at the moment, so make sure you pop in if you get the chance.

37 Carnaby Street, LONDON W1V 1PD


5. Irregular Choice

As its name suggests, Irregular Choice stocks footwear for those who aren’t dictated by trends and have their own unique sense of style. Irregular Choice originally started in Brighton, but the quirkiness of its women’s and men’s designs fits right in with the eclectic Carnaby Street crowd.

35 Carnaby Street, LONDON W1F 7DP


6. Pretty Green

Carnaby Street was hugely popular with Mods in the ‘60s, making it the perfect location for Pretty Green’s UK flagship store. Founded by Liam Gallagher, Pretty Green’s menswear mixes the rebellion of the ‘60s with the raw Oasis attitude of the ‘90s. Head here if you’re looking for classic clothing with a modern twist.

57 Carnaby Street, LONDON W1F 9QF


7. The Face

If it’s Mod culture that you’re interested in, then The Face (or Sherry’s, as it’s now known) is another Carnaby shop that will be right up your street. The Face has been around Carnaby Street for over four decades, and is something of an institution for original ‘60s fashion.

1 Marlborough Court, LONDON W1F 7EE


8. Lyle & Scott

If your taste is slightly more traditional, then look no further than Lyle & Scott. Carnaby Street is home to their flagship store, where you can find two floors of their famous knits and casualwear inspired by the brand’s Scottish heritage.

1-2 Carnaby Street, LONDON W1F 9QF



With campaigns fronted by Kate Moss, Daisy Lowe, Iggy Pop and Lenny Kravitz, it’s easy to see why this Parisian brand is so popular with us Brits. ELEVENPARIS’ Carnaby Street shop is the only one in the UK, and it stocks womenswear and menswear with a rock-inspired edge.

46 Carnaby Street, LONDON W1F 9PS


10. Illamasqua

Illamasqua is a premium, independent cosmetics brand that continually creates award winning, professional make-up. So if you’re fanatical about beauty then you should definitely stop in at their London store. You can also sign up to their School of Make-Up Art here, where they teach you the secrets behind creating professional make-up looks.

20 Beak Street, LONDON W1F 9RE


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