Just a stone’s throw away from Oxford Circus and Regent Street, Carnaby Street is famously the birthplace of Swinging ‘60s London and is a master of reinvention and renewal, with its continuously evolving portfolio or shops, coffee houses and restaurants. For those in the know, Carnaby Street and the winding alleyways leading off it are a treasure trove of independent shops as well as big names. Make sure you swot up on our handy guide to the top 10 Carnaby Street shops to make sure you don’t miss out on the action next time you’re nearby.
If you’re shopping near Carnaby Street then Liberty should be the first stop on your list; whether you have or haven’t visited it before. A department store unlike any other, Liberty is less gallery-like than some comparable brands, and more like a grand arrangement of elegant interconnecting rooms; stocking both emerging and established designers. Eccentric and innovative, Liberty is a must-visit London icon.
Regent Street, LONDON W1B 5AH
This is the flagship store for French brand and Parisian favourite, A.P.C. A favourite for the style-conscious because of its good quality basics, you can shop womenswear, menswear and accessories from this store, and they also sell the famous A.P.C. tote bag that has fast become a signifier of taste and style in itself.
48 Lexington Street, LONDON W1F 0LR
3. Brandy Melville
Brandy Melville has fast become a cult favourite for its L.A.-inspired, loose-fitting separates. Think American Apparel without such a hefty price tag. This store not long ago enjoyed an extensive refurbishment, and so now has room for even more great finds.
11 Foubert’s Place, LONDON W1F 7PF
Monki is owned by the Hennes & Mauritz group, making it the baby sister of high street giants such as H&M, COS and & Other Stories. If you like your fashion fun and on-trend, then this is the store for you. Another Carnaby Street shop that has reopened after refurbishment, this is one of three Monki stores in London and the only one in central, so make sure you pop in if you get the chance.
37 Carnaby Street, LONDON W1V 1PD
5. Irregular Choice
As its name suggests, Irregular Choice stocks footwear for those who aren’t dictated by trends and have their own unique sense of style. Irregular Choice originally started in Brighton, but the quirkiness of its women’s and men’s designs fits right in with the eclectic Carnaby Street crowd.
35 Carnaby Street, LONDON W1F 7DP
Pixi’s flagship opened its doors in 1999 so is somewhat of a veteran where Carnaby Street is concerned. If you’ve always wanted to try out the brand’s skincare and makeup, this is the perfect place to learn more and sample the collection in person.
22A Foubert’s Place, Soho, LONDON W1F 7PW
7. The Face
If it’s Mod culture that you’re interested in, then The Face (or Sherry’s, as it’s now known) is a Carnaby shop that will be right up your street. The Face has been in the area for over four decades, and is something of an institution for original ‘60s fashion.
1 Marlborough Court, LONDON W1F 7EE
8. Lyle & Scott
If your taste is slightly more traditional, then look no further than Lyle & Scott. Carnaby Street is home to their flagship store, where you can find two floors of their famous knits and casualwear inspired by the brand’s Scottish heritage.
1-2 Carnaby Street, LONDON W1F 9QF
9. Samsoe & Samsoe
Samsoe & Samsoe can be found on Beak Street, at the south end of Carnaby Street. In fact there’s been a stealthy Scandi takeover in this quiet corner of Soho, with GANNI installed over the road. Drop in for a glimpse of the type of cool, effortless clothes that have made the brand so sought-after.
47 Beak Street, LONDON W1F 9SE
10. Lazy Oaf
The Carnaby area has long championed the independent and creative brands that define London as a capital of fashion, so where better to end your trip than at Lazy Oaf, the irreverent streetwear brand famed for its bold, witty graphics. You’ll find it tucked away behind the main thoroughfare on Ganton Street.
2 Ganton Street, LONDON, W1F 7QL