Top 10 Places in London to Have a Bra Fitting

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An estimated 80% of women in the UK are wearing the wrong bra size. Most women only have one professional bra fitting in their lives. However your bra size can change due to weight gain and loss, exercise, pregnancy, hormonal changes, medication, and other factors, so it’s important to check your size regularly. Experts recommend to have a fitting every six months.

A poorly fitting bra not only means that you won’t be looking at your best, but it will also be uncomfortable. Bras that are too small dig in and are uncomfortable, while loose bras lack support.

If it’s been a while since you last measured your band and cup size, get yourself to one of our top 10 recommended places in London to have a bra fitting.


1. Rigby & Peller

It’s certainly not the cheapest, but arguably the best. Rigby & Peller has been measuring and supplying lingerie to London’s elite since 1939 (the Queen is one of their most famous clients). While the bras are pricey, the fitting service is free. If you can’t stretch to an entire lingerie drawer by Rigby & Peller, it’s worth just buying a basic t-shirt bra, but there’s no obligation to buy. The sales assistant use their years of experience to assess your size visually, rather than relying only on the tape measure. You can then use their fitting advice to help you to shop in other places too.

Sizes: from A to I cup

Price: Fitting free, bras from £62

Mayfair – 22A Conduit St, Mayfair, London W1S 2XT

Open 9.30am – 6pm Monday to Saturday and 11am – 5pm Sunday

Knightsbridge – 2 Hans Rd, Knightsbridge, London SW3 1RX

Open 9.30am – 6pm Monday to Saturday and 11am – 5pm Sunday

Chelsea – 13 King’s Rd, Chelsea, London SW3 4RP

Open 10am – 7pm Monday to Saturday and 11am – 5pm Sunday

Bow Lane – 43 Bow Ln, London EC4M 9DT

Open 10am – 7pm Monday to Saturday, closed on Sunday

St John’s Wood – 23 St John’s Wood High St, London NW8 7NH

Open 10am – 6pm Monday to Saturday and 11am – 5pm Sunday


2. Bravissimo

If you’ve been blessed with larger than average curves, you’ll know how challenging it can be to find a well-fitting bra in most high street shops. Enter Bravissimo. Specialising in larger bra sizes for ladies with cup size of D and bigger, they offer a unique range of sexy and stylish lingerie that both looks and feels great. The fitters are well-trained and friendly and they’ll make sure you choose a style that suits you.

Sizes: 28D to 40L

Price: Fitting free, bras from £20

Covent Garden – 20 Tavistock Street, Covent Garden, London WC2E 7PH

Open 10am – 7pm Monday to Saturday and 12 – 6pm Sunday

Oxford Circus – 28 Margaret Street, London W1W 8RZ

Open 10am – 8pm Monday to Saturday and 12 – 6pm Sunday

Westfield White City – Westfield Shopping Centre, Ariel Way, London W12 7GF

Open 10am – 10pm Monday to Saturday and 12 – 6pm Sunday

Ealing – 28 High Street, Ealing, London W5 5DB

Open 10am – 5.45pm Monday to Saturday and 11am – 5pm Sunday


3. The Fitting Studio

It’s a little out of the way if you’re not in South London. However, the bra fitting service at The Fitting Studio in Forest Hill is considered the best in the city by many. They specialise in curvier women, so the selection of small cup sizes isn’t great, but every woman can enjoy the fitting service for free – there’s no obligation to buy a bra.

Sizes: Wide range of larger sizes

Price: Free fitting. Wide range of bra brands and prices available.

16 Dartmouth Rd, Forest Hill, London SE23 3XU

Open 11am – 5pm Monday, 10am – 6pm Tuesday, Wednesday, Friday, and Saturday, 11am – 6pm Thursday, and closed on Sunday


4. Selfridges

Selfridges experienced and efficient staff will help you to find your true size. They’ll also advise you on styles and sizes for your specific needs such as pregnancy and breastfeeding. They’ll also select bras from different brands based on your budget range. For smaller ladies, there are plenty of options available in smaller cup and band sizes here too. The lingerie Fit Studio is on level 3. You can pre-book in advance or get a walk-in appointment

Sizes: wide range of small and large sizes

Price: Fitting service is free. Bras from £12

400 Oxford St, Marylebone, London W1A 1AB

Open 9.30am – 9pm Monday to Saturday and 11.30am – 6pm Sunday


5. What Katy Did

If you’re a fan of vintage-style fashion, you’ll love the vintage-inspired lingerie at What Katy Did boutique in Portobello. The staff are friendly and skilled at bra fitting, and you can get specialist advice on styles like corsets and bullet bras.

Sizes: 32A to 40F

Price: from £32.50

26 Portobello Green Designers, 281 Portobello Rd, London W10 5TZ

Open 10am – 1pm and 2pm – 6pm Tuesday to Thursday, 10am – 6pm Friday and Saturday, closed Sunday and Monday.


6. Caroline Randell

Caroline Randell lingerie boutique in Wimbledon village stocks a good range of designer brands, complimented with excellent customer service. If she doesn’t have your size in stock of the style you choose, she will order it in for you. The trained fitters do not use tape measures, but rather experience and product knowledge to select the perfect style for you.

Sizes: from 32A to 40E

Price: from £26

6 Church Rd, Wimbledon, London SW19 5DL

Open 10am – 6pm Monday to Saturday and 10am – 5pm Sunday


7. Boux Avenue

Boux Avenue spends a lot of time and effort training its staff in the art of bra fitting, and it shows. The fitting rooms are comfortable, the fitters are friendly and professional, and there’s a wide range of styles to choose from. They’ll give you detailed fitting advice and offer a selection of bras that will suit your body shape and size.

Sizes: 28A to 40G

Price: from £6

Oxford Street – Portland House, 494-496 Oxford St, London W1C 1LG

Open 9am – 9pm Monday to Wednesday, 9am – 10pm Thursday to Saturday, and 11am – 6pm Sunday

Westfield London – Unit 2113/3108, Ariel Way, White City, London W12 7GE

Open 10am – 10pm Monday to Saturday and 12 – 6pm Sunday


8. Victoria’s Secret

Victoria’s Secret launched a campaign last year, #LetsTalkBraFit, to encourage women to find their best fitting bra. The fitters are great at what they do and will make you feel comfortable. You’ll also be given a card to take away with your size and the Victoria’s Secret styles that suit you best. The brand is particularly good for smaller bra sizes.

Sizes: 30A to 40DDD

Price: free fitting, bras from £15

Mayfair – 111-115 New Bond St, Mayfair, London W1S 1DP

Open 10am – 9pm Monday to Saturday and 12 – 6pm Sunday

Brent Cross Shopping Centre – Prince Charles Dr, London NW4 3FP

Open 10am – 8pm Monday to Friday, 9am – 8pm Saturday, and 12 – 6pm Sunday

Westfield London – Ariel Way, White City, London W12 7SL

Open 10am – 10pm Monday to Saturday, and 12 – 6pm Sunday


9. Design Also

It may not look like much from the outside, but this small independent lingerie boutique gets top marks for its fittings and customer service. There’s a wide range of bra styles and brands on offer, as well as shapewear and swimwear

Sizes: wide range of sizes available.

Price: fitting free, bras from £28. Teenage styles available from £10.

101 St Paul’s Rd, Islington, London N1 2NA

Open 11am – 5pm Wednesday, 11am – 6pm Thursday and Saturday, 11am – 7pm Friday, and 12 – 4pm Sunday. Closed on Monday and Tuesday


10. Bloomers Lingerie

Bloomers specialises in plus size tights and underwear, but they’re also an excellent choice for ladies wearing larger cup size bras. There’s a good range of stock at competitive prices, including breastfeeding and maternity bras. They’ll also advise you on what bra sizes to buy as your body changes in pregnancy.

Sizes: wide range of sizes available

Price: free fitting.

209 Lordship Lane, East Dulwich, London SE22 8HA

Open 10am – 5.30pm Tuesday, Wednesday, and Friday, 10am – 5pm Thursday, and 10am – 6pm Saturday. Closed on Sunday and Monday.


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