Self-care isn’t just for the ladies. Traditional grooming has seen resurgence in recent years as more men ditch five minutes in the chair with clippers for a more pampering and self-indulgent barber experience.
There’s nothing compared to a good old fashioned wet shave, and thanks to this old trend becoming new again, London’s gents are spoiled for choice. If you’re looking for the best traditional barber in London for a haircut or shave, consider one of the establishments on this list.
Murdock offers the best of both worlds, bringing you a contemporary twist on the traditional barbershop experience.
Murdock’s chain of barbershops is designed to provide a haven for the modern man, where you can relax with a drink, while being looked after by a team of expert barbers.
As well as world-class barbering services, Murdock produces its own line of men’s grooming products such as beard moisturiser, vintage pomade, and shaving oil.
Price: £55 for a traditional wet shave
Branches in Covent Garden, Soho, Shoreditch, and Sloane Square.
One of the newest barbershops in town, Acqua di Parma Barbiere opened inside the Men’s Designer Fashion floor in Selfridges in early 2019.
The barbershop offers a traditional Italian barbershop experience, complemented with Acqua di Parma’s luxury products including facial cleansing scrub, facial massage, and soothing aftershave.
Price: £45 for a traditional Italian shave
400 Oxford St, Marylebone, London W1A 1AB
Truefitt & Hill was founded in 1805 and offers everything you’d expect when you think of a traditional barbers (they actually hold the title of being the oldest barbershop in the world). The St. James’ institution is stocked with a great selection of shaving products, all displayed in glass bottles on mahogany shelving.
This barber has shaved some of London’s most famous faces, including nine generations of the royal family. But any man can feel like royalty when sitting in the barber chair at Truefitt & Hill – you even get a complementary shoeshine while you enjoy your treatment.
Price: £40 for a beard and moustache trim
71 Saint James’s Street, City of Westminster, London, SW1A 1PH
Pankhurst describes itself as a “haven of masculinity,” a description we’re not going to argue with. Not just a grooming experience, Pankhurst aims to be “part speakeasy, part gentleman’s club,” complete with a whiskey lounge and bespoke Bentley leather chairs.
Pankhurst also has their own line of grooming products, and their signature bay rum and lime scent is a must-try. If you feel like taking some of the luxury wet shave experience home with you, you can pick up a pot of soothing aftershave ice gel, or even book yourself on a two-hour personal shaving course.
Price: £55 for a classic wet shave
10 Newburgh St, Soho, London W1F 7RN
Each treatment with The Barber at Alfred Dunhill in Mayfair starts with a detailed personal consultation. Relax in one of the luxurious leather barber chairs with a complimentary coffee, homemade lemonade, or something a little stronger, and trust your barber to transform you into a new man.
Afterwards, you can browse the Dunhill shop for clothing and lifestyle products, or even visit the private hidden cigar room.
Prices on request
2 Davies St, Mayfair, London W1K 3DJ