Burberry are getting geared up for the release of their newest and most sensual fragrance ‘Burberry Body’, featuring brand favourite Rosie Huntingdon-Whiteley as their campaign face and body. Wearing just a rose gold trench, the Transformers star flashes her flesh in what is the first released image to support the launch.
The campaign, directed by Christopher Bailey, will be Burberry’s first full multimedia product launch, which according to brand will include “dynamic offline and online activity, innovative digital events and highly visible, disruptive communication combining tradition and technology.” Rosie was shot by the fashion world’s favourite photographer Mario Testino, who clearly knows a good picture when he sees one.
Burberry Body is set to launch in over 150 countries from 1st September, with further details of the innovative bottle, fragrance and scent all being revealed over the coming weeks. If the ad’s anything to go by, we bet it’ll be just as sexy, sweet and smouldering…
