Zimmermann opened their first European store last week, on Bruton Street in Mayfair, London.
The brand was founded by sisters Nicky and Simone Zimmermann and is famous for its resort and swimwear. There are 24 global Zimmermann stores including flagships on Melrose Place, Los Angeles, and Mercer Street, New York.
Nicky Zimmermann said: “We have spent a lot of time in London over the years and like so many Australians, we have such a close bond with the city and have so many great friends here. The opportunity to present both our ready-to-wear and swim collections in our own space allows us to tell the Zimmermann story in our own way.”
The two-floor store was designed by Australian architect Don McQualter and is designed with a fresh and light interior to reflect the brand’s aesthetic of “endless summer”.
The brand is also launching a new European e-commerce site, which will allow UK customers to order and select express shipping to the UK.