Online fashion store Zalando has released a new advertising campaign for spring called Remix Fashion.
The advert is set in the futuristic make-believe A$AP hotel where models Jourdan Dunn, Andreea Diaconu, Kris Gottschalk, and Julia Nobis check in dressed in Zalando outfits.
The models are then given each other’s suitcases and encouraged to “remix” their outfits by combining the different pieces from both high street and high-end fashion that Zalando is known for. This all plays out set to a backdrop of tunes performed by A$AP himself.
Zalando first connected with A$AP Rocky after he performed at their Berlin fashion event, Bread & Butter, last year. A$AP is well known for his unique way of mixing street style with designer labels and so was the obvious choice for this campaign.
The film, directed by Gordon Von Steiner, was shot in Los Angeles and print and other advertising mediums for spring and summer will be based around the same concept.
Zalando is planning to repeat the Bread &Butter event this September and has already confirmed a line-up of DJs and musicians and fashion shows featuring several big high street fashion brands curated around the theme of BOLD.
The Remix Fashion spring/summer campaign went live on the 19th of February and you can see the video at www.zalando.com/remix-fashion/