Fashion and design e-commerce platform Yoox.com today announced an exciting new foray into the art world, debuting products designed in collaboration with two of Britain’s most acclaimed artists, Damien Hirst and Grayson Perry, both former Turner Prize winners.
Available to buy on the website are limited-edition sets of table mats printed with Perry’s work The Vanity of Small Differences, as featured on the recent Channel 4 series, and two exclusive small-scale versions of Hirst’s sculpture Anatomy of an Angel cast in black and white resin.
To celebrate the launch, Yoox will be present at the Frieze Art Fair that recently landed in London, and will be found at the event’s Sculpture Park. Visitors will get access to a mobile site with specially created content and videos.
Federico Marchetti, Founder and CEO of the Yoox Group, said of the new venture that it “will enable more people to consume and enjoy art than ever before.”