Steeped in history with its beginnings traced back to 1830, Woolrich has long been a byword for quality merged with functionality resulting in a ‘utilitarian chic’ which is much loved by generations spanning nearly two centuries.
The brand was born out of need rather than desire when local Pennsylvania railroad track workers required warm, protective clothing to withstand harsh winter conditions – the railroad vest was born. Fabrics, woolen outdoor clothing and hunting outfits followed shortly and soon Woolrich would be the go-to brand for sporty types with a love for the outdoors.
Again, Woolrich springs to mind when talking about another wardrobe staple – the parka. Created for the thousands of oil workers stationed in the Arctic Circle in the early 70s, the ‘Arctic Parka’ has since become a reliable yet stylish must-have that transcends trends and established itself as a fashion perennial.
Not resting on its laurels, Woolrich is always on the forefront of technical innovation and new materials which is still evident throughout their collections whether it be through incorporating high performance materials such as Gore-Tex or Teton or collaborations with the likes of Japanese designer Shinsuke Kojima who cleverly merges his love of Americana with authentic Japanese manufacturing.
Taking its heritage and relationship between the indoor mill and its surroundings, it comes as little surprise that photographer Jackie Nickerson shot the autumn/winter 2016 campaign resulting in images that ooze a contemporary aesthetic that have made Woolrich desired the world over.
Nickerson is the perfect brand fit with her acclaimed work being renowned for a ‘real’ quality fashion photography is often lacking. Shot in and around the Woolrich factory, the images evoke a crisp and sophisticated mood where nature and history take centre stage, achieving a perfect balance between documentation, environment and fashion.