Will.i.am and Tory Burch front Wall Street Journal campaign

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Iconic New York-based publication the Wall Street Journal has enlisted producer Will.I.Am and fashion designer Tory Burch to front its latest brand campaign, entitled ‘Make Time’.

Capturing the global names reading the newspaper, the campaign “features ambitious, successful and intellectually curious readers who make time to read the Journal”, encouraging people to follow suit by subscribing.

As part of the campaign, digital signage will feature in British Airways business lounges at London’s Heathrow and City airports, in addition to further print advertising.

Also joining the line-up of faces is the CEO of SAP – an enterprise software corporation – Bill McDermott.