What do you do when you need to announce Europe’s largest urban shopping centre? Turn to viral whizz kids, Shoreditch’s The Viral Factory, that’s what. With previous clients including Samsung and Ford, they’ve now turned their web mastery to Westfield’s brand new mall in East London’s Stratford with a YouTube clip encompassing 100 years of East End fashion in 100 seconds. With high street brands now gearing up for Christmas, one can only hope that shopping there will be as fun as this cute and quirky little video suggests.
Opening: Tuesday 13th September
Address: Westfield, Stratford City, E15 1AZ