H&M is set to open their newest offering Weekday, in London and Paris this Summer. The Swedish company already has a number of brands under their belt including COS, & Other Stories, Cheap Monday, Monki and of course H&M. Weekday, famous for it’s denim offering, already has 27 stores throughout Europe but this summer marks their first boutiques in both fashion capitals.
Opening on Regent Street in the heart of London, Weekday will sit amongst some of the cities most established brands including Michael Kors, Coach, Polo Ralph Lauren and Kate Spade. In Paris, the new store will be situated on Rue Vieille du Temple in the heart of the Marais district, the ideal location for a youthful and vibrant brand.
Stay tuned for more growth from the H&M group, as CEO Karl-Johan Persson has most recently announced they plan to launch “one or two” more brands this year.