Björn Borg to live stream Northern Lights experience on London Fashion Week Eve

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To coincide with London Fashion Week, underwear brand Björn Borg will be projecting their ‘Turn The Lights Off’ campaign video onto the river Thames, and they’ve just released a teaser video.

At a bash on 16th February, the eve of London Fashion Week, at the Battersea Power Station the brand will show the full 4D campaign video. They’ll also hold a fashion show, unveiling their latest looks including glow in the dark underwear, followed by performances from Robyn and I Blame Coco.

The entire event will be live streamed from 8pm on MTV.com and at Lightsoffshow.bjornborg.com. Follow the action live on Twitter @bjornborg as well as on facebook.com/bjornborg.

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