Watch: Alexander McQueen Spring/Summer 2012 Backstage Film

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It’s not often you get to see the spell that makes the Alexander McQueen catwalk magic. However, Sean Frank, the 22 year old Londoner, has done just that, bringing all the behind the scenes preparations to light in his beautiful short movie.

Clocking in at just three-and-half minutes, the film features a hypnotic procession of tantalizing close-ups, which underscore the house’s fidelity to workmanship and detail while using brisk, contrasting takes that effectively convey the focused backstage atmosphere. David Lynch’s stint with Dior may have spearheaded the cult of the fashion film for the Internet generation, but Frank is staking his territory in the YouTube generation.