In a surprise move, fashion e-commerce site My-Wardrobe announced yesterday that is going to open a bricks and mortar store at Whiteleys Shopping Centre in London’s Bayswater.
Rather than being simply a boutique, the 1200 sq.ft. space will also function as a click and collect location, press showroom and office space for the company’s staff. A spokesperson described the news as “a new positive start” for the retailer. The shop will open on June 30th.