Here at LDNfashion it goes without saying that we love championing all things stylish that go on in this great city, and so this latest collaboration really caught out eye. Cheshire-born designer and London College of Fashion alumni William Tempest has created printed pyjamas in partnership with the W London Hotel in Leicester Square. The reversible design is inspired “by the duality of the British personality” and features Made In Britain buttons as well as subtle ‘Ws’ woven into the motif.
Tempest explained that the collaboration has been “huge fun”: “My design reflects the creative, eclectic city of London. I’m also excited to be supporting London-based manufacturers to create the pyjamas.”