Not content with the launch of a new e-commerce site in Spring 2013, Victoria Beckham has also revealed she will be selling a new “Icon” line, due to the popularity of past collections and designs. This proves the positive response to and demand for her best-selling signature dresses from previous seasons. The capsule collection will include reworked versions of just seven dresses.
‘Together with my personal edit of the SS13 collections I wanted to be able to offer an exclusive product on the site that was in keeping with the signature aesthetic that’s very special to me,’ Victoria said of exclusive capsule collection.
With the help of celebrities such as Beyoncé Knowles and Jennifer Lopez, the elegant dresses by MrsBeckham have acquired a huge A-list following – increasing their popularity with fashionistas.
The highly anticipated “Icon” collection will launch next month on victoriabeckham.com.