Dover Street is set to be the location of Victoria Beckham’s first standalone store.
The shop, covering 11, 000 square feet, will be situated at number 36, and is due to open in autumn this year. The space will carry all of the collections under her name, including Victoria Beckham, denim, optical and accessories.
“I think the time is now because I know my customer,” Victoria said. “It will be the first time that the people will really be able to see the brand through my eyes.”
The designer has enlisted the help of architect Farshid Moussavi to ensure that the aesthetic of the store is on point. “[Moussavi] is a woman who loves fashion as well,” Beckham told WWD. “She has quite a conceptual eye, which I like. We want to make something different without making it overly complicated. I just want it to feel real for me.”