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Valentino to launch online museum

by Sharn Rayment

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Image: WWD

Valentino and his long-term business partner Giancarlo Giammetti have created the first downloadable virtual museum, which works through a desktop application. The Valentino Garavani Virtual Museum is a first for any fashion brand and will launch on 5th December.

It will house over 300 Valentino dresses from the archives, focusing on 50 years of the designer’s work, with 3D technology giving a real museum feel. If it was erected in real life WWD estimate that it would cover more than 107,500 square feet of space.

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