Uniqlo is to sell clothes via vending machine at 10 locations in US airports and high-footfall malls at cities including New York, Los Angeles, and Houston.
The machines will dispense warm weather clothing including down jackets and Heattech heat-retaining shirts. Clothing is dispensed in boxes and cans and unsuitable items can be returned in-store or by mail.
The company has recently scaled back its US operations and has closed several stores in recent years due to disappointing sales figures. Vending machines are a new marketing strategy for the brand, which hopes to make sales from travellers who have forgotten to pack warm clothing for a trip as well as introducing the brand to new customers.
Marisol Tamaro, Uniqlo’s US marketing chief, said: “At the airport, you don’t have a lot of time to wait in line and explore a store. We’re trying to understand where we can be more successful without making a big commitment.”
Items will be priced at around $15 for a shirt and $70 for a lightweight jacket. Machines will stock a selection of sizes and colours.