UNIQLO appoints Gordon Reid as global brand ambassador

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Japanese clothing brand Uniqlo has announced Gordon Reid, the world’s top professional wheelchair tennis player, as its global brand ambassador.

Reid will join wheelchair tennis star Shingo Kuneida, golfer Adam Scott, tennis player Kei Nishikori, and explorer Marin Minamiya as other athletes in the global brand ambassador programme.

President and CEO of Uniqlo, Tadashi Yanai, said: “We are delighted that Mr. Reid joins us as the newest UNIQLO Global Brand Ambassador. Mr Reid is a champion of great resilience and human character, overcoming adversity to triumph at the highest level of his sport. These are exactly the values we look for in our brand ambassadors, so it will be a great honour to see him compete in UNIQLO apparel at Wimbledon, where he made history as its first ever men’s singles wheelchair champion.”

As part of the role, Reid will represent Uniqlo and the LifeWear collection globally and assist with product development, community engagement, and support initiatives. He said: “It’s a real privilege to be joining UNIQLO as part of such a great team of Global Brand Ambassadors. It is important that I am comfortable when training and competing and the superb quality and technology of UNIQLO apparel is the perfect fit. I look forward to representing the UNIQLO both on and off the court.”