Topshop is set to end the use of a certain style of mannequin after shoppers complained about the impact of its shape on women and young girls.
Customer Laura Berry posted an image of a mannequin used in Topshop’s Bristol store on Facebook, stating: “This mannequin is quite frankly ridiculously-shaped. Young women aspire to the somewhat cult image your store offers.”
“Yet not one mannequin in your store showed anything bigger than a size 6. So today, I’m calling you out Topshop, on your lack of concern for a generation of extremely body conscious youth.”
Despite the mannequins said to represent a size 10, Topshop responded by saying “the form is stylised to have more impact in store”.
“As the mannequins are solid fibreglass, their form needs to be of certain dimensions to allow clothing to be put on and removed easily; this is therefore not meant to be a representation of the average female body,” the brand added.
“That said, we have taken yours and other customers’ opinions and feedback on board and going forward we are not placing any further orders on this style of mannequin.”