The Danes are coming: 3 pop-up stores launch in Selfridges

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January has seen a host of great Danes launch pop-up shops in Y.A.S and Noisy May are showcasing an edited selection of their Spring ‘14 ranges in the Street Fashion section of the department store.

Shoppers can expect to see trend-setting denim designs, edgy knitwear pieces and a whole host of cutout detailing from the cool collections.

The group said the move signified a “huge step” for the companies in the UK market.

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