The Cotton Story to open first store in London

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Sustainable luxury clothing brand The Cotton Story is to open its first store at 55 Kings Road in Chelsea, London, on 1 October 2018.

The Cotton Story was founded in 2016 with the aim of offering luxury everyday clothing, produced in ethical and sustainable factories from high-quality Supima cotton.

The brand currently makes two styles of t-shirts for men and women. All styles are priced at £18 and available in a selection of colours and sizes.

In the near future The Cotton Story plans to expand its product offering of simple and stylish essential pieces driven by customer feedback.

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