The BFC to showcase British brands at Shanghai Fashion Week

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The British Fashion Council has announced that it will be hosting a series of events at Shanghai Fashion Week March 2019 with industry partners to showcase British fashion brands and design talent.

The aim of the project, as part of the British Fashion Council’s China Partnerships Strategy, is to make it easier for British designers to access the Chinese market with networking, partnerships, and business support.

Brands Roksana and Peter Pilotto will have a showroom within the Ontimeshow tradeshow from Thursday 28th to Sunday 31st March. The designers will also have the opportunity to meet with retailers, media, stylists, and influencers in China and the wider Asia region.

Caroline Rush, CEO British Fashion Council said: “China has always been an important part of our strategy. Last year we relaunched our China Partnerships Strategy as there is an increasing appetite from British brands to have a presence in market and vice versa. We are delighted to collaborate with Ontimeshow to bring Roksanda and Peter Pilotto, two hero brands of LFW to Shanghai. We hope this is only the beginning of a long-term partnership which will benefit British fashion brands and help them penetrate the Chinese market.”

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