Sweaty Betty to open Shoreditch store

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Women’s sportswear brand Sweaty Betty is set to open a new store in Shoreditch, East London.

To be found at 3 Redchurch Street from next month, the store will stock the brand’s full range, including yoga and running kit, ski and beach wear and tennis clothing.

Sweaty Betty has signed a 10-year lease for the East London site and it will be the 38th boutique to open since the label’s very first shop was established in Notting Hill 15 years ago.