Sunspel launches new Jermyn Street store

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Jermyn Street has long been the shopping destination for the distinguished London gent, so it makes sense for luxury clothing brand Sunspel to set up shop in the famous location.

Sunspels’ new store embodies the brand ethos of modern everyday luxury, combining the best of British tradition with contemporary style and innovation.

The store houses a dedicated VIP area and the full men’s range, all styled to evoke the feeling of a traditional gentleman’s outfitters.

Jermyn Street was the first fashion port of call for countless men of history, such as Cary Grant, Winston Churchill and Fred Astaire; with Sunspel now on the street, we can see this tradition carrying on for many years to come.

Sunspel