Sunglass Hut replace Vodafone as official LFW sponsor

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Eyewear retailer Sunglass Hut has been announced as the new official sponsor of London Fashion Week, replacing communications giant Vodafone.

The new partnership is set to run from the spring/summer 2016 season this September for three years, with the retailer also set to offer business mentoring to emerging British designers.

Speaking about the new appointment, British Fashion Council CEO Caroline Rush said: “We decided to work with Sunglass Hut as they really share our ambition to keep London a global home of fashion.”

“They have a global platform of 3,000 stores worldwide and we look forward to working with them in their many territories.”

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