Ahead of London Fashion Week Stella McCartney has teamed up with PETA to launch a viral anti-leather campaign video.
In the video Stella herself exposes the shocking ways in which animals are treated when having their skin removed to make leather goods. They endure extreme crowing, castration, tail-docking, horn removal and branding – all while they’re still alive and without pain killers.
The video is launching across the internet in the run up to London Fashion Week, showing on fashion blogs, Facebook and tweets from involved celebrities.
Watch the video now at Peta.org.uk, but be warned – it’s not for the squeamish!