Selfridges London celebrate denim in new campaign

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Are you a denim obsessive? Do you own jeans in every possible wash and fit? If so Selfridges London have you in mind with their latest campaign – and it could give you a staring roll in their famous shop windows.

To enter couldn’t be simpler – take a photo of yourself sporting your favourite denim piece and upload it to Instagram with the hash tag #denimlovers. The Selfridges team will pick the best snaps, and each week entrants are in for the chance of winning a pair of designer jeans! Good luck #denimlovers.