How to achieve a natural-looking, radiant and dewy complexion? It’s a question that makeup artists grapple with backstage at fashion month and on long editorial shoots, and it often involves far more products that the average time-poor woman wants to be using each morning.
EVE LOM, pioneers of straightforward yet effective skincare, has a new answer to this beauty holy grail – makeup that cares for and enhances your skin. We headed over to the Space NK-based launch shop on Soho’s Broadwick Street for a sneak peek at the innovative range, which is available from this week.
The chic brains behind the products, senior developer Amandine Isnard formerly of Chantecaille, was on hand to talk us through each product and explain the thinking, and science, behind each formula. Many have taken months to perfect and have been rigorously tested for effectiveness.
Tinted moisturiser is our makeup go-to, so we made a beeline for EVE LOM’s ‘Radiance Perfected’. Available in 12 shades, it feels super soft, is visibly hydrating and offers a high level of coverage compared with similar products available. Sand Lily and BerryFlux Vita – the key ingredient to the whole range – brighten and moisturise, and SPF15, UVA/UVB and antioxidant protection shield your skin from the effects of the environment and daily stresses.
Also available are the Radiance Lift Foundation (15 shades), a mineral powder foundation (6 shades), a bronzing powder (2 shades) and a translucent powder that reflects light, diminishing the appearance of imperfections for a soft-focus effect. All three powders come with self-loading brushes – perfect for your keeping in your tote or travel bag for on-the-go touch-ups.
Beauty lovers will also adore the Flawless Radiance Primer, which absorbs quickly and contains the same brightening and moisturising ingredients as the tinted moisturiser, as well as strengthening Niacinamide.
British Vogue called the products “positively dazzling,” and we’re pretty sure that’s what everyone will be saying about your radiant skin when you start using them.