In a bid to stay on top of emerging edgier competitors, beauty brand Sally Hansen has created a product which allows consumers to recreate salon trends at home. Sally Hansen Salon Effects Nail Nail Polish Strips are embedded with real nail polish and can be applied in the comfort of one’s own home by simply peeling off a protective layer, then fitting and filing the nail.
The strips were designed to mimic the effects of the widely popular salon process, ‘Minx’, a favourite with celebrities such as Lady Gaga. It can cost more than £30 to have Minx nails applied, and the process is often time-consuming.
“Minx is very big, and we’ve found a way to allow women to do it at home for much less,” said the vice president of marketing for the sally Hansen Group, Annette Devita. “We looked at how we can translate Minx at home.
The strips, which last ten days are DBP, toluene and formaldehyde-free, odourless and do not need to dry. Designs include neon, metallic and high-shine patterns and will cost just under ten dollars for a set containing sixteen strips (room for mistakes!), a cuticle stick, a mini file-buffer and full instructions.
Sally Hansen Salon Effects Nail Polish Strips are set to hit shelves in March