Everyone seems to be jumping on the Fairtrade bandwagon at the moment – Emma Watson for People Tree, Topshop and now Sainsbury’s.
The supermarket giant has signed a deal with suppliers in Gurjarat in India to import and use only cotton from Fairtrade farmers in their ‘Tu’ clothing range. In the first deal of its kind, Sainsbury’s have committed to buying a year’s worth of cotton during the harvest period. This will allow the farmers to plan how they use their money, as they will have a guaranteed annual income. They’ll also provide advance payments of the Fairtrade premiums, which can be used immediately for community projects. Fashionable and ethical – we like.
Since introducing a Fairtrade range in 2007, Sainsbury’s sell an average of 25 Fairtrade t-shirts per hour and one in every four pounds spent on Fairtrade in the UK is being spent in one of their stores. This year they’re going beyond clothing and starting to produce their own Fairtrade chocolate and Easter eggs.